Our Mission
Offers a wide range of immersive virtual reality experiences, inviting everyone to step into the extraordinary world of VR.
Our Journey
In October 2016, Ben Houk, the founder of The White Rabbit VR Arcade, experienced virtual reality for the first time. The experience was unforgettable, sparking a passion for VR that he shared with anyone who visited his home, treating friends and family to their own “wow” moments in virtual reality.
By Thanksgiving 2019, Ben felt a calling to create a dedicated space where everyone in his community could experience the magic of VR just as he had. And so, The White Rabbit VR Arcade was born.
In March 2020, The White Rabbit VR Arcade opened its doors at Jordan Creek Mall in West Des Moines to a warm reception. But shortly after, the pandemic hit, leading to intermittent closures and re-openings throughout 2020.
By summer 2021, the business relocated to Merle Hay Mall in Des Moines, joining the mall’s new Entertainment Initiative. As it grew, The White Rabbit VR Arcade expanded into a larger space, now conveniently located near the escalators to Flix Brewhouse.